The IPTV market was USD 30,134 million in 2022, and it will reach USD 107,271 million, growing at a 17.20% compound annual growth rate, by 2030.
The progression of this industry is because of the rising interest of telecommunication businesses and key vendors in IPTV and the increasing need for VoD and HD channels. In addition, the growing use of the internet coupled with the arrival of mobile content delivery networks is also supporting the industry expansion.
In 2022, the wired category, on the basis of transmission method, was the larger contributor to the industry, with approximately 52% share. This will be because of the growing need for stable broadcasting, consistent networks, protected connections, and higher picture quality.
However, the wireless category will propel at a faster rate, of approximately 19%, in the years to come. This is credited to the advancement in technology and online streaming, which have shifted the interest of people to wireless methods of broadcasting as they offer more convenience and portability.
The enterprises category, on the basis of end user, is likely to witness faster growth, during this decade. This is due to the growing interest of corporates to connect more with their workers, enhance training, decrease travel expenses, and meet compliance requirements.
In 2022, the smartphones & tablets category, based on device type, accounted for the largest IPTV market share, and it will remain the largest during this decade. This is primarily because of the extensive utilization of smart devices by the global population.
On the basis of application, the nonlinear TV category will propel at a higher pace, during this decade. This will be because of the increasing fondness of consumers to spend only for the video content they like to watch. Moreover, the rise in the demand for digital, on-demand services from millennials is also supporting the growth of this category.
In 2022, North America led the industry, with a 36% share. This is primarily because of the swift development of telecom networks and OTT platforms, along with the arrival of video streaming services. Moreover, the emphasis of the government on the enhancement of 5G & LTE technology also assists the growth of the regional industry.
APAC is likely to grow at the fastest rate during this decade. This is primarily because of the surging use of technologically advanced devices to watch content, coupled with the growing move toward online or on-demand show-viewing experience from conventional TV-watching.
It is because of the growing need for VoD and HD channels, coupled with the surging uses of the internet, the IPTV industry will continue to advance significantly in the years to come.
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